As a make-up enthusiast and an occasional make-up junkie, I love everything and anything to do with cosmetics, and even hairstyling. Naturally, I was psyched to receive the invite tothe launch of Inglot, a renowned international make-up brand. The new outlet at DMC, Karachi is a big space and accommodates counters full of cosmetic products ranging from foundations, concealers, base, primers, compacts, eye shades, eye liners, lip colours, blush, nail colours and pre and post make-up essentials.
The best part of such
events is that you get to try all these amazing products without the stares
from other customers or sales persons. Although, I still managed to get the stares while
trying out the lip colours, after which I naturally stopped. There were some really
breathtaking shades I encountered at the blush station, just perfect for
winters! Inglot claims to have more
than 1500 colours to choose from. A few of them, however, turned out to be
drastically different in colour after application, that is always confusing and never
fun.
I hadn’t planned on buying anything but some shades were so
gorgeous that I couldn’t help myself and decided to make the purchase. As far as
I remember, I picked out about two products, the bill for which totaled at
around PKR 1700. But when I went to the counter to pay the bill, I was told the
sum was around PKR 3000. The reason being that the blush and lip colour I
picked was being given to me in a magnetic casing that I wouldn’t have to
purchase again and could just get refilled. So what they were telling me was
that I had to pay for those two products then, and every other time I would get
it refilled too, but I was just going to pay double the first time for a casing
that had absolutely no relevance whatsoever. Obviously, I declined to make the
purchase because I find that absurd. Having said that, I think a lot of
products were pocket friendly (unless they add a shady charge to your bill) and
Inglot deserves a visit.
The attendees were given goodie bags that included a pretty, shocking pink lip colour (or at least that’s the one I got). The colour is a bit glossy at first and then matte underneath in its texture after you apply it, it is fragrant and has a good stay period. My sister tried it on the next day.
This second store launch in Karachi was brought to us by Naz Mansha (CEO Nishat Linen), handled by Walnut and Amir Mazhar, hosted by Anoushay Ashraf and attended by quite a few socialites and members of the media, beauty and fashion fraternity. From Saima's hair, Aleezay's glowing skin, Mantahaa's shoes, Areeba's top to Anoushay's entire look and Maheen Khan's unbelievably kickass aura, check out the best looks from the red carpet below!
Anyone even slightly educated in beauty brands knows about theBalm. The brand has been
creating its magic internationally, and finally has come to Pakistan for the first
time. The launch event was held at Scentsation,
Dolmen Mall Clifton, Karachi last month.
I got these amazing souvenirs that I can't wait to use! The best quality of these shades is that they are as easy to apply as they are to remove. Quick and effective, no hassles - just like the brand promises.
theBalm boasts a
high-quality make-up line for the fun, flirty & fierce! It flaunts a
comprehensive line of cosmetic products with its rich portfolio serving in skin
care, hair care and nails among a whole lot of others. With a ‘beauty in 5 minutes’ philosophy, theBalm's fabulous, multi-use products have become its calling card, offering quick
fixes and solutions for a wide range of beauty needs. The company has entered into the Pakistani market by collaborating with Scentsation which itself is the leading luxury retailer in the fragrance
industry. This collaboration will no doubt strive to provide the latest and top of the
line products, offering customers a premium selection of international brands
across product categories, fragrances, cosmetics and skincare.
As exciting as it is to have the store here, and as
fun as it was to try out all these amazing products there, I can’t help but
feel that they are quite expensive. I have never been that person who spends thousands of rupees on a small palette. If you shop like me, trying it
out won’t be much of a pleasurable experience; there are so many brilliantly
pigmented, swoon-worthy shades that you just can’t wait to get your hands
on. But the prices painfully stop you from making a purchase.
The
inauguration event provided attendees an opportunity to test the make-up
line in its ‘beauty in 5 minutes’ demonstration section. The makeover for this
extravagant section was done by none other than Sabs Salon. The much happening
event was handled by Adeel Feroze @ The Happening Company and was attended by
the who’s who of the fashion and entertainment fraternity and a lot of my
blogger friends. Check out some snaps from the red carpet below!
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